Art Director and Designer based in New York City. Co-Founder and Creative Director of YOHOHO Studio.


Freddy Sport
Energy Look
Creative Direction 

Agency: YOHOHO Studio
Direction: Ced Pakusevskij
Production: Fullscream
Internal energy once again plays the lead role in the new Freddy ad, together with Olympic champion Alessia Maurelli. The famous gymnast gives an artistic performance against the backdrop of a circular installation of bright LEDs that light up according to her movements, in order to visually demonstrate all the energy and poetry within her body.

Freddy WR.UP
We Are Fighters
Creative Direction + Direction

Agency: YOHOHO Studio
Direction: Land Ho
Production: Treeshome
WR.UP is a women’s trousers with shaping effect. It has always been advertised with stereotyped women showing a perfect bottom. We brought it to a new level, speaking to a wider and smarter audience of girls who feel free to express their femininity.

Creative Direction

Agency: Beyond The Line + YOHOHO Studio
Direction: Alberto Colombo
Production: Karen Film
The launch of the first Super SUV in the world: Lamborghini Urus. 

Freddy Sport
The Art Of Movement
Film manifesto
Creative Direction

Agency: YOHOHO Studio
Reaffirming Freddy’s creative positioning of “The art of movement” through a manifesto movie capable of emotionally moving the target.