Art Director and Designer based in New York City. Co-Founder and Creative Director of YOHOHO Studio. Currently designing for Apple Inc.
Apple Inc.
Various Projects
Various Projects
2020 — 2021
Art Direction
Art Direction
Design and Art Direction for multiple advertising projects.
Crash Baggage
Campaign
Campaign
2020
Creative Direction
Agency: YOHOHO Studio
Creative Direction
Agency: YOHOHO Studio
The launch campaign visuals create nonsensical and amusing imagery that force the audience to ask themselves “What on earth happened? What incredible adventures did the protagonist experience with their Crash Baggage?”.
Photography: Mathery Studio
Photography: Mathery Studio
Freddy We Are Fighters
Campaign
Campaign
2020
Creative Direction, Direction
Agency: YOHOHO Studio
Creative Direction, Direction
Agency: YOHOHO Studio
WR.UP is a women’s trousers with shaping effect. It has always been advertised with stereotyped women showing a perfect bottom. We brought it to a new level, speaking to a wider and smarter audience of girls who feel free to express their femininity.
Direction: Land Ho
Photography: Bekka Gunther
Direction: Land Ho
Photography: Bekka Gunther
Nike BETRUE
Campaign
Campaign
2019
Design
Agency: Rosie Lee NYC
Design
Agency: Rosie Lee NYC
BETRUE has become a marker of pride, unity and community, an annual expression for Nike to celebrate Pride month and show its solidarity with the LGBTQIA+ community.
ECD: Mark Fleming, AD: Ken Griffen
ECD: Mark Fleming, AD: Ken Griffen