Freddy WR.UP SS20
Agency: YOHOHO
Role: Creative Director
WR.UP is a women’s trousers with shaping effect. It has always been advertised with stereotyped women showing a perfect bottom. We brought it to a new level, speaking to a wider and smarter audience of girls who feel free to express their femininity. 
Directed by Land Ho. Produced by Trees Home, Land Ho, YOHOHO.