Freddy WR.UP SS20
Agency: YOHOHO
Role: Creative Director
Role: Creative Director
WR.UP is a women’s trousers with shaping effect. It has always been advertised with stereotyped women showing a perfect bottom. We brought it to a new level, speaking to a wider and smarter audience of girls who feel free to express their femininity.
Directed by Land Ho. Produced by Trees Home, Land Ho, YOHOHO.
Directed by Land Ho. Produced by Trees Home, Land Ho, YOHOHO.