Internal energy once again plays the lead role in the new Freddy ad, together with Olympic champion Alessia Maurelli. The famous gymnast gives an artistic performance against the backdrop of a circular installation of bright LEDs that light up according to her movements, in order to visually demonstrate all the energy and poetry within her body.
WR.UP is a women’s trousers with shaping effect. It has always been advertised with stereotyped women showing a perfect bottom. We brought it to a new level, speaking to a wider and smarter audience of girls who feel free to express their femininity.